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Worried about your website’s Ranking in Google even after effective SEO?

Websites are the business cards to your business in this digital world. But what good is a business card, if it is not reached to the people for them to read it?

With that in mind, ask yourself this question. Is your website stuck in the nth pages of Google and not in the first in spite of full-fledged On and Off page SEO? You think there’s something wrong with the Search Engine ranking, but here’s what’s wrong – the way your website was developed.

Any developer can create a neat and stunning website, but nowadays, optimized websites are more in need. For the website to be optimized in the code-levels, it takes a developer who has knowledge about SEO and UX too. Being optimized to impress the search engine can also mean missing out opportunities impressing the audience, with your stunning website as well.

What are the common factors that can optimize your website during the development stages?

  1. Asset Optimization

Asset cacheability and asset minification. “Oh! Technical jargon”, you might wonder. This is one of the basics in optimizing your website. In simple words, asset cacheability is the ability of the website to save the data downloaded by the first-time opening of the website to storage’s called cache, so that they don’t have to be downloaded again the next time. Asset minification is the shortening of code in the website so that they can be loaded at faster rates.

  1. Google AMP Pages

AMP is the abbreviation of Accelerated Mobile Pages. These are pages that are created by taking the original webpage and making mobile- phones and thus defining the name. Here is how an AMP looks like…

 

  1. Cross Platform Compatibility

With the ever-improving technology, people get in touch with the internet through a variety of channels, more predominantly through mobile phones. Your site not responsive or compatible to different channels can put off UX. The website can be made mobile phone friendly and responsive by having the same information all around, but displayed in the best ways to respective channels. The information should be clearly visible in all the pages of the website. We also added in the viewport tag – a line of code that instructs the browser to fit the content of the website to screen so that there isn’t any requirement of additional scrolling.

  1. Off Screen Images

Let’s imagine the website loading up. There are two scenarios that need to be kept in mind. One is when the complete page loads all at once, synchronously and the other is when the data of the page is downloaded asynchronously, only when the pages containing the respective data are viewed. Which scenario do you think will be ideal for faster website loadup? You are right! The second scenario, yes!

Off screen images are images kept hidden and un-downloaded until the section or the page containing the images are viewed. This is also called ‘Lazy Load’ images and can boost up page loading speeds.

  1. SSL Integration

Any website with SSL is understood as safe by the users and is trusted better. This can indirectly create a better UX for the viewers.

SSL stands for Secure Sockets layer. Getting certified with SSL is a standard protocol that ensures crypted and protected transfer of data between the web and the server. In other weeks, this ensures the safety of the data entered by the users on the website safe. This entered data can be passwords, personal details and even Credit card credentials – this is a must have for all business websites. Websites having SSL certification has an icon of a padlock and https:/ in the URL.

  1. 301 Redirects

Not everyone will know your website’s exact URL. There can be wrong knowledge about the URL and thus can go into the wrong websites. To direct people to your website, we use a concept called redirects.

From its name, we can infer that redirects are codes that will redirect the user to another destination URL different from the original URL. There are two ways this can be done, the 301, 302 …The 301 redirect link is also called “moved permanently” link is the best and the most useful for SEO.

  1. Avoiding 404 errors

404 Not Found! This occurs whenever there is a wrongly typed URL requested, or the content in the typed URL is moved elsewhere. This error can be avoided by redirecting the moved content and misled URL to the correct URL in general. The client can also be redirected to existing pages from the 404 page with Call to action buttons. 404 errors need to be avoided to give our clientele, a seamless website experience.

Having the website created and not optimized properly once it is done, is like sowing seeds onto unfertile land. To reap the best harvest, one needs strong web development and SEO knowledge like the experts at BizDigitiz, a leading digital marketing agency in Chennai. Farm the best results and drive sale – ensuring leads to your website, with Website Optimization.

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